Sheeran Looper Touch Screen

Consolidating hardware control into a unified UI

The Sheeran Looper is a powerful performance device developed in collaboration with Ed Sheeran and inMusic’s HeadRush brand. The goal was to redesign the touch screen software to be more intuitive, accessible and appealing to a broader audience of musicians. I focused on simplifying the user interface and condensing hardware control into a single 7 inch full colour touch screen. The new design prioritised clarity, usability and visual impact, while still supporting the complex functionality demanded by live performers. I also introduced a fresh visual identity, aligning with Ed Sheeran’s brand and stepping away from the darker, tech heavy aesthetic of the original HeadRush Looperboard. Through layout refinements, interaction design and testing, I ensured the updated interface was easy to navigate for both seasoned musicians and new users. This included reorganising screen flows, simplifying effect management and fine tuning visual feedback across the system.

Client

InMusic

Services

Product Design UI & UX Design

Industries

Musictech

Date

May 2022

THE PROBLEM While the original HeadRush Looperboard offered advanced features, its interface was dense and complex. The touchscreen UI made it difficult for users to access core functionality quickly, and the visual design lacked clarity and accessibility for less experienced users. MY ROLE I worked closely with the Product Owner, Ed Sheeran’s team and company C-level stakeholders to redesign the software experience. My role focused on UI/UX strategy, prototyping, interface design and visual identity. WHAT WE DID • Redesigned the interface to simplify screen flows and consolidate controls • Reorganised navigation and touch zones to support fast, intuitive access during live performance • Applied a new colour palette and branding to reflect Ed Sheeran’s influence • Delivered a distinctive, clean visual design optimised for performance environments • Developed UI assets and specs for engineering handoff and testing OUTCOMES • Improved usability and accessibility, confirmed through testing with musicians • Created a modern identity that stood apart from HeadRush’s existing aesthetic • Helped reposition the product for a broader market, while retaining power users • Supported product marketing and appeal through strong visual differentiation

Pictured above: • Sheeran Looper 7" touch screen • Touch screen UI designs